“Take rest; a field that has rested gives a bountiful crop.”
– OVID
The salon industry offers its customers relaxation, pampering, and beauty services. In this blog, we’ll show you why you should add these businesses to your client roster and a few ways you can pitch your local salon owners to help them grow their brand!
What Is the Definition of a Salon Anyway?
A salon can be characterized by hairdressing or beauty services offered by professionals. Many different types of salons offer multiple services to alter or enhance a client’s appearance.
Services Often Include:
- Straightening
- Curling
- Braids
- Treatments
- Hairdressing
- Hair Coloring
- Blowouts/Styling
- And so much more!
Let’s look at some industry statistics to see if there really is some power behind the numbers.
So, now that you can see the salon industry is booming, let’s look at just a few of the different types of salons to which you can offer your services as a promotional products professional.
High-Street Salon
This type of salon requires appointments to be made ahead of time. Often accompanied by a higher price tag, service providers are adorned with years of experience and are specialists in their craft. High-street salons are often found in the city, with a high volume of clientele.
The perfect promos: high-end items like branded silk pillowcases, premium essential oils, and beauty gift sets.
Luxury Natural Silk Pillowcase
Item #GBLY003
Jade Face Roller and Gua Sha Gift Set
Item #HLTH-JADE2-AIR
Traveling Salon
This type of salon is usually in the comfort of a home or event space. The provider, who often varies in experience, brings their own supplies to perform their services. These services are most often for special events or occasions. Think about sweet moments for a special day and how your client can really make an impact.
The perfect promos: custom compact mirrors, travel tissue packs, or mini emergency sewing kits.
Portable Tissue Pack
Item #TIS500
Sewing Tool Set
Item #SHJA535
Barber
This type of salon mostly caters to male clients and offers services such as haircuts, grooming, and styling. Barbers are trained specifically for male haircuts and facial haircutting.
The perfect promos: beard oils, beard brushes or mustache combs, and scalp massagers.
Wooden Comb And Brush Kit For Beard
Item #JC1026
Serenity Scalp Massager
Item #PC10SB
Scholar Salon
This type of hair salon is in a cosmetology beauty school, and the services provided are under instructor supervision. Often accompanied by lower prices than a standard beauty salon, students have the opportunity to train hands-on with clientele. Great examples of these types of salons are Paul Mitchell, Aveda, and other brands that do specialty programs for those interested in getting into the hairdressing industry.
The perfect promos: totes, certificates and coupons, or signage.
Gift Certificate – 4×9 – 80 lb. Matte Coated Paper
Item #5202
Mosquito 800 Silver Retractable Banner Stand
Item #P03R0007
From stylist recruitment and client appreciation to loyalty programs and spending incentives, there are multiple ways salons can implement promo products to achieve their business goals. Pitching a tailored program can help demonstrate the tangible benefits of promo and help you sign a new client!
For more program and product inspiration and to dive deeper into this ever-popular industry, check out the full guide, Industry Deep Dive: Salons and Spas, here.
